Law Firm Marketing – 3 Common SEO Mistakes
If you’re a new law firm owner, then you will need to build yourself a new website. If you’re an existing law firm owner, then then chances are that you need to perform some overdue maintenance on your existing website.
Unfortunately, SEO Perth advises us that a lot of law related websites have major problems on the SEO front. These problems can impact things like SEO score and search engine rankings, but they can also negatively impact on the user experience. Ultimately, you need to do everything that you can to avoid common SEO mistakes when building and maintaining your website.
With this in mind, we’ve put together a list of three of the most common SEO mistakes lawyers make. They include:
- Ignoring meta descriptions and page titles
It’s extremely important to include as much information as possible on every single page of your website. Every bit of information that you have is analysed by search engine crawler bots when they’re looking at your website and then used to determine your search engine ranking. If your page titles and meta descriptions are missing, there will be a lot less information for the bots to analyse, and your search engine ranking will almost certainly be lower.
Changing your meta descriptions and page titles is very easy. Most content management systems let you do this while creating content. Although most small business owners overlook these options and leave the fields blank, it’s very important to take a few extra minutes to fill them in.
- Having broken links
Broken links within your website are a sign of a run-down, poorly maintained website. If your website contains broken links, then you will almost certainly receive a SEO penalty, which will negatively impact your search engine rankings.
It’s important to make sure that you go through and check all of the links on your website regularly. If you’ve only got a small site, it may be possible to check each link manually. If your website is larger you will need to use some sort of tool. A quick internet search will reveal a range of tools for detecting and removing broken links.
- Using images and videos that aren’t optimised
It’s very important to make sure that all of your visual content is optimised for your website. If it isn’t, it could cause your site to load slowly, which will lead to a worse visitor experience and a lower SEO ranking.
It’s also important to make sure that you include a meta-title and an alt text to tell search engine crawler bots what the image is about. Make sure that these are descriptive and an accurate representation of your image.
The huge majority of webmasters make silly SEO mistakes which could be easily avoided if they were to spend a bit of time maintaining their website. As the owner of a law firm site, it’s very important to make sure that you avoid these mistakes, especially if you’re trying to achieve a high search engine ranking for competitive keywords.