If you’re a new law firm owner, then you will need to build yourself a new website. If you’re an existing law firm owner, then then chances are that you need to perform some overdue maintenance on your existing website.
Unfortunately, SEO Perth advises us that a lot of law related websites have major problems on the SEO front. These problems can impact things like SEO score and search engine rankings, but they can also negatively impact on the user experience. Ultimately, you need to do everything that you can to avoid common SEO mistakes when building and maintaining your website.
With this in mind, we’ve put together a list of three of the most common SEO mistakes lawyers make. They include:
- Ignoring meta descriptions and page titles
It’s extremely important to include as much information as possible on every single page of your website. Every bit of information that you have is analysed by search engine crawler bots when they’re looking at your website and then used to determine your search engine ranking. If your page titles and meta descriptions are missing, there will be a lot less information for the bots to analyse, and your search engine ranking will almost certainly be lower.
Changing your meta descriptions and page titles is very easy. Most content management systems let you do this while creating content. Although most small business owners overlook these options and leave the fields blank, it’s very important to take a few extra minutes to fill them in.